The Moodwall is a pilot project for a 70 meter long media wall proposal by Urban Alliance (in collaboration with Daan Hartoog) which won a competition for ideas to improve the public space of the social unsafe area of the Amsterdam Bijlmer. Nothing makes me feel more safe then being chased by strobes of magenta and maroon lighting. The roundness of the wall makes it less suitable for graffiti or defacement, good thinking.
The Moodwall was designed by Jasper Klinkhamer (Studio Klink) in collaboration with Remco Wilcke (Cube Architects), who was also responsible for the construction. The content was developed by Hans van Helden and Matthijs ten Berge of Illuminate in collaboration with artist Matthias Oostrik and students of the dutch art academy HKU.
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